Kill criteria are written before the build. This is where they fired.

The bet

Course creators in francophone markets would pay for a CRM that treats a launch calendar, not a sales pipeline, as the primary object.

Gate that fired

Willingness-to-pay gate — fewer than 5 of 20 discovery calls would prepay a pilot.

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The bet

E-commerce returns automation, proven in Western Europe, would transfer to GCC merchants suffering 2–3× the return rates with none of the tooling.

Gate that fired

Market-access gate — no verifiable partner with merchant relationships materialized inside the six-week window.

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The bet

Clinical-note transcription tuned for Darija–French code-switching would win Moroccan private clinics before global players localized.

Gate that fired

Risk gate — health-data residency requirements pushed compliant infrastructure cost past the entire validation budget.

Read the kill memo →