guest@exiid:~/archive$ cat creator-crm.kill
NAMECreator CRM
PERIOD2025 Q2 → 2025 Q3
BETCourse creators in francophone markets would pay for a CRM that treats a launch calendar, not a sales pipeline, as the primary object.
GATE FAILEDWillingness-to-pay gate, fewer than 5 of 20 discovery calls would prepay a pilot.
MEMO
Demand was real but the buyer was wrong. Creators wanted the outcome and their agencies wanted the tool, which put the purchase decision two steps away from the value. CAC math only closed at agency price points we had no distribution for. Killed at the validation gate; the launch-calendar data model was salvaged into Growth Automation.
: EOF · kill criteria written before the build, published after it fired
The same written gates run on joint ventures. If a gate fails, you stop paying. Open the Brief Desk →