The model is already legible
A transferable model has visible mechanics, not only inspiration. You should be able to point to the offer, buyer, pricing motion, acquisition loop, retention behavior, and the moment where value compounds.
- The reference model works in at least one market
- The core buyer and use case are clear
- The economics are explainable without a long deck
The target market is mis-served
Underserved does not mean small. It means demand exists while the category standard is still weak, fragmented, offline, overpriced, slow, or poorly localized.
- Users already pay with money, time, or workaround effort
- Current options leave trust, access, speed, or clarity on the table
- The gap is structural enough to survive after launch noise fades
The partner advantage is specific
A transfer needs unfair access. Distribution, domain authority, capital, operating leverage, or regulatory fluency can all count. Vague enthusiasm does not.
- You can unlock users, supply, insight, or capital faster than a cold entrant
- Your advantage affects acquisition, trust, speed, or execution quality
- Roles and incentives can be made explicit before build
The proof point is chosen before build
The first useful proof point is usually not revenue theater. It is the smallest evidence that proves the market wants the transferred behavior.
If the proof point cannot be named before build, the thesis is not ready for scale.
- Activation, repeat use, completion, qualified demand, or payback clarity is named
- A no-go decision is acceptable if the proof fails
- Scale waits for evidence, not confidence