Start with the bottleneck
The strongest AI opportunities usually sit inside manual work that already limits margin, speed, conversion, support, or fulfillment quality.
Tie AI to model movement
- Lower cost to serve
- Faster lead qualification or fulfillment
- New online channel from offline demand
- Better repeat use, retention, or customer trust
Ship the smallest proof
A useful sprint does not start with a full platform. It starts with the smallest workflow, automation layer, or offer test that can prove whether AI changes the business model.
AI is only strategic when it connects to shipped behavior and a business metric.